Partnering for voluntary benefits success

Company profile

Recreational Vehicle/Boat Dealers under Retail Trade
110 employees
Mix of in-person and remote workers

Challenge

Gaps in employee understanding of core and voluntary benefits
Complex enrollment needs of employees
A distributed workforce and engaging hybrid workers

Solution

Colonial Life provided a "concierge-style" approach in delivering customized communications to educate employees on benefit options and the enrollment process. This included the promotion of pre- and post-enrollment materials and solutions to help increase employee satisfaction and understanding of voluntary benefit options.

Key tactics for success

Flexible enrollment technology
Holistic voluntary benefits education
Benefits experts dedicated to every aspect of the enrollment
Strategic, integrated communication campaign

Results

99% of employee attendance (in person or virtually) — employees receive personalized education on their benefit options, enabling them to make more informed decisions about protection for their unique needs.
Of the employees who attended a counseling session, 45% participated in two or more of the Colonial Life products offered.